Q: Why Sponsor at the 2011 Expo for Women?
A: Sponsorship is the key to powerful marketing!
Sponsorship offers the possibility of achieving several goals at once. According to Schmander and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:
- Enhancing image and Shaping Consumer Attitudes – perception is everything.
- Driving Sales – extremely potent promotional tool
- Creating positive publicity/heightening visibility – wide exposure in print, TV, radio, and electronic media.
- Differentiating from competitors – exclusive sponsorships are a significant way to create competitor differentiation.
- Helping with good “Corporate Citizen” role – viewed as a good neighbor.
- Enhancing business, consumer and VIP relations – hospitality opportunities is always very attractive to companies.
All Sponsorships include:
- Product or service exclusivity throughout the show.
- Logo on all media including; print materials, tickets, signage, and all forms of communication with designation of sponsorship level.
- Logo on event website
- Website links
- All participating sponsors agree to cross-promote the event in their in-house publications and on their websites.
Gold $7,500 Sponsorship includes:
- 16 booth spaces in the exhibit hall and 60 complimentary expo passes
- Name mentions in a minimum of 60 event commercial on radio
- Name mention and logo in a minimum of 60 event commercials on television
Silver $5,000 Sponsorship includes:
- 10 booth spaces in the exhibit hall and 30 complimentary expo passes
- Name mentions in a minimum of 40 event commercial on radio
- Name mention and logo in a minimum of 40 event commercials on television
Bronze $2,500 Sponsorship includes:
- 4 booth spaces in the exhibit hall and 20 complimentary expo passes
- Name mentions in a minimum of 20 event commercial on radio
- Name mention and logo in a minimum of 20 event commercials on television